Every business presence we see online exercise mandatory social media practices. Most of them probably think that mantra for using social media tools is just to hang out with them. Is it really so?

Some of you might not completely agree with me but the fact remains that simply setting up a social media presence and updating it regularly is just not enough. I am sorry but it is simply a waste of time. It’s what you do there that matters. If you build something visitors will come, this is social media and it’s how you interact and handle the community that will make them stay.

Be clear in letting people know what you have to offer. Don’t hesitate in explaining exactly why one should check you out. Mention in your profile section what people will get from your page or why they should follow you. Your social media profile page must clearly show your followers that what you are having answers to some questions about projects, products and, yes problems.” Keep your audience on their toes by keeping things fresh, an example may be posting links to handy how-to videos on the YouTube channel.

When people take the time to comment or even upload a photo on your page, let them know you are paying attention; reward them. Show your community the best of what they have contributed by highlighting best comments on a regular basis. This shows your audience that you are interested in what they’re doing and that you appreciate their activity.

Show customers how your business really works in action. Have you prevent from seeing your customers by pulling out all the stops to help them solve a particularly challenging problem?

This is more than just a customer testimonial. Don’t be afraid to show off about how awesome you are. Go through all the steps you took to make sure your customer was satisfied. One way you can do this is by explaining what the problem was, what steps you took to solve it, what the solution was, and how the customer reacted. Make sure you highlight your mini-case study on your blog, website and social media pages.

This blog is contributed by Rohit S

Rohit works as Creative Director at Value Creation. He is an internet enthusiast & has passion for aesthetics. He helps brands get better results from their websites. He has been associated with internet technologies from last 17 years.