Socialnomics, Have you heard this term before? You might have heard Social Media term, even if you don’t use the tools. But just how big has social media become? As per reports the Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.

Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren’t using social media in your business strategy, you are already behind your competition.

Socialnomics is a research-based look at the impact of social media on businesses and consumers around the world, and what’s in store for the future. It is a must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it, also it makes you understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

The author of the book is Erik Qualman who has been featured on various national radio, television, and Internet outlets.is Global Vice President of Online Marketing for EF Education, the world’s largest private educator. Over his fifteen-year career, Qualman has also helped grow the online marketing and e-business functions of Cadillac, AT&T, Yahoo, EarthLink, and Travelzoo. He is a columnist for the Web site Search Engine Watch and SES Magazine.

Is Social Media a Fad or the biggest shift since the Industrial Revolution?

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This blog is contributed by Rohit S

Rohit works as Creative Director at Value Creation. He is an internet enthusiast & has passion for aesthetics. He helps brands get better results from their websites. He has been associated with internet technologies from last 17 years.