Recently we have thrown a question on you: Have social media turned you an absolute waste of time to you? Full Article Have you devised your social media marketing strategy? If not here are some tips.

It is not rocket science, you may simply try starting a conversation and then back off get the community talking to each other, trust your customers to continue it among themselves. Think about what you do best…

Are there specific products, events or promotions at your business that your customers go wild for? Try to build the conversation around them.

If you’re in the business of selling online, you’re in luck. Many businesses are tweeting coupon codes to their community which can then be tracked back to their websites and sales. Be creative, if you post a tweet that says the next person who will follow you will get a 50% discount, you’ll probably be surprised at the reception.

There’s a good chance that you have Twitter and Facebook followers who have never even clicked into your website directly. With that said, they may visit your store, check you out at the local farmer’s market or remember your name when they need some law consultation done. Only you will know the best way to track your social network. Ask your clients.

We have been watching the “Where did you hear about us?” question in any order or feedback form. One more thing can be tried If you’re a retail store, leave a “Thanks for following us on Twitter! Let us follow you back” sign on your counter and see how many customers will leave you their Twitter name. This is a great way to reach out to your current customers with on-going sales and reminders.

Of course it’s much better to give than to receive, so give your audience something in return. After all, the social Web is a two-way conversation. Don’t keep asking for feedback without giving back.

Your Facebook and Twitter pages are almost like having a club membership without the pretentiousness. “I think it’s a way for people to be a part of something. Being yourself and contributing to your community is the secret to success in social networking. Now the question is Can social media marketing really replace traditional media marketing?

This blog is contributed by Rohit S

Rohit works as Creative Director at Value Creation. He is an internet enthusiast & has passion for aesthetics. He helps brands get better results from their websites. He has been associated with internet technologies from last 17 years.