Bing is the Microsoft’s new search engine that expected to go live in first week of June. It was formerly known as Kumo. More than just a re branding of Live Search, Microsoft is repositioning Bing as a Decision Engine, with a goal to provide customers with intelligent search tools to help them simplify tasks and make more informed decisions.

Bing’s “decision engine” will begin by focusing on four key vertical areas: making a purchase decision, planning a trip, researching a health condition or finding a local business.

As per Microsoft CEO Steve Ballmer, Today, search engines do a decent job of helping people navigate the Web and find information, but they don’t do a very good job of enabling people to use the information they find, When we set out to build Bing, we grounded ourselves in a deep understanding of how people really want to use the Web.

Bing seems to be an important first step forward in innovations in search that enable people to find information quickly and use the information they’ve found to accomplish tasks and make smart decisions.

In the present era we can see the explosive growth of online content. Whosoever brand Google or Microsoft takes the trophy but eventually the technology wins and end user grts all the benefits.

Watch a Short Video Tour of Microsoft Bing

This blog is contributed by Rohit S

Rohit works as Creative Director at Value Creation. He is an internet enthusiast & has passion for aesthetics. He helps brands get better results from their websites. He has been associated with internet technologies from last 17 years.