Your presence on web should be used in a well planned way around your Objectives. You have to devise the key things for your Social Media Strategy. Remember your social media campaigns take time to show substantial effects. One should have some clarity in what needs to be done. Measure the engagement and plan your next step accordingly.

Measuring your success on web is not just about the traffic or conversions that you get. Make sure you measure the conversations, search, and the influencers. Then measure the provoking level of the involvement, interaction and influence your campaign creates with consumers.

To get a full picture make sure you put together all the factors of monitoring and measuring your campaign along with web site analytics.

Success in Social Media depends on your engagement level that you are able to maintain. There are certain free and paid tools to monitor these. Some of the tools listed down help you in evaluating your efforts and sentiment analysis.
Radian6
Sysomos
Socialmention
Samepoint

A very significant point is Talking, Engaging in a two way discussion to get your messages in and out. Identify fellow bloggers /podcasters whose work you really admire, and ask them for opinions on your projects and writings. See if you can offer them some quality writings.

Have a look on your weak points with the help of Website Grader, Compete. Also you can Search Twitter for data on you and your competition product, your competitors, your space.Eventually the mantra remains building better quality end products and services on web in which you may ask even your clients to involve and collaborate to evolve a better service.

The conclusion remains that you have to be proactive in planning for positioning your brand image and in designing your path followed by how accurately you execute it with the periodic analysis and reviews.

What are you Blogging Goals? Contemplate by Reading here..

This blog is contributed by Rohit S

Rohit works as Creative Director at Value Creation. He is an internet enthusiast & has passion for aesthetics. He helps brands get better results from their websites. He has been associated with internet technologies from last 17 years.